A heartfelt topic at last night’s HR Intelligence digital aperitif, October 5, 2022: Employer Branding and Talent Acquisition: how recruiting strategy evolves in the face of new trends in the world of work.

Monica Calenti of Calenti & Partners, EMA Partners, offered us three readings of the phenomenon: labor market situation, candidates’ needs, and companies’ responses (impulsive or thoughtful).

The labor market

The labor market is on the upswing:

Candidates: the link between Employer branding and talent Acquisition

But what do candidates ask for?

Sometimes the clarity required exceeds the company’s own capacity for medium- to long-term “vision” and planning. The increasing need to recognize oneself in the company’s values creates a strong link between Employer branding and Talent Attraction.


What about companies? Sometimes they use raises (raises and promotions) in order to retain their employees. However, in this way it is easy to create inequality and discontent. Other companies make Talent Acquisition departments hypertrophic and/or rely on Recruiting Process Outsourcing (RPO) but with no guarantee of balancing costs and benefits.

A more reasoned approach leads instead to:

The Seedble Experience: Innovative Employer Branding and Talent Acquisition.

Lucia Goracci told us about her experience at Seedble where, through the Innovators Factory program, the talents of tomorrow are attracted and trained, bringing them progressively closer to the world of work, providing them with the practical and conceptual tools to innovate through a fully funded pathway, and all this not only for the benefit of Seedble but of the entire network of partner companies.

The working session

We then, as always, devoted part of the meeting to working and comparing in groups, questioning what has changed in our talent acquisition strategy and why. We got together on all the points raised by Monica and Lucia and brought personal contributions and experiences.

Thank you all for the open and passionate discussion, sharing of ideas and experiences.

We will meet again on October 11, again from 6:00-7:00 p.m. with theme Sustainability and Attraction: how Sustainability is a value of choice for talent.